Natural Organic Mascara - Modern Beauty and Sustainability

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Vegan Mascara - Natural Organic Free From Harm Beauty

Vegan beauty natural organic mascara = Free From Harm Beauty

Makeup beauty products carry a colossal weight, consumer demand (rightly so) expects performance.
This can be coupled with a complete disregard for how beauty products have been created. Resources exploited and workers unfairly paid. To what extent have the performance goals and results been obtained? Animal testing? Use of animal byproducts? Unfair working conditions? Toxins? Chemicals? Unstainable resources? All to get results.

There is a counterbalance to this, the opposing pressure is for 100% natural organic ingredients sustainability sourced, produced and vegan-friendly.

Vegan meaning no harm beauty.

Both work, both get results once you navigate around the good and not so. What would you choose?
Which makes sense to be putting on your skin? Assuming vegan natural and organic beauty works for you. Which vegan beauty brands are living up to expectations? Which vegan beauty natural organic mascara would you choose? Theses questions are answers below.
The world is a live wire of ever-increasing speed and instantaneous must-haves. Whatever nook you live in, on this planet of ours I bet your life is busy. It's a sign of the times. Indicative of now. If your life isn't busy count yourself lucky. But like everything being busy is relative.
We expect beauty products all consumer products to exceed expectations. At what price are we will obtain these results? China by law requires all beauty products sold to be tested on animals. To confirm, all beauty products that are sold in China are tested on animals.

There is no need to go to such extreme inhuman lengths to own beauty products that work.

Something that has evolved along with a flat out schedules is a dependance on beauty products that make promises.
Beauty on a grand scale makes endless promises to its consumers. Long lashes, thicker lashes, fewer wrinkles, turning back the clock, plumper skin, bigger eyes, fuller lips, contoured cheeks, reduce dark circles - to help you keep your skin in tune with your life.

No beauty shines brighter than sustainability and cruelty-free.

Vegan beauty also called cruelty free beauty, clean beauty, natural beauty and green beauty creates beauty products that beat to a different drum. Cruelty-free brands exist on another plain. They contain no animal byproducts, are never tested on animals and include only vegan ingredients no animal-derived ingredients.
Beauty products are jammed packed with whatever beauty companies can pack into your products to try to help them sell in the beauty industry. Always get into the habit of checking your beauty products and personal care products ingredients list. This is immensely important and significant if you already have known health concerns. If you know you have sensitive skin to toxic ingredients then choosing natural and organic beauty products that will minimalise the toxins on your skin and in your body
This alternate realm to old beauty products in a cleaner, toxic-free cruelty-free beauty focus which is increasing in interest. Natural organic and vegan beauty products work just as well as the non-vegan, non-organic and non-natural beauty product alternatives.
100% natural organic and vegan beauty products contain a very different recipe of ingredients. You can get products that work, that do just a well for your skin, hair and beauty regime as they chemical, toxin and synthetic products offer. The difference is these products are vegan - they do not get tested on animals or harm animals in any way. 
Why not choose organic, natural and 100% toxin-free beauty products. No chemicals seeping into your skin, no cruelty to animals.
> > For a list of toxins to avoid your beauty products including please see the bottom of this post.

Your beauty shelf essential vegan beauty natural organic mascara choices

About Vegan Beauty

Mainly I didn't know much back then about vegan beauty. I didn't check ingredients.
Sound familiar? I used to choose beauty products that looked good, advertising, editorial or what a friend had recommended. 
I didn't question, only researched what worked and didn't give much thought to ingredients.
Estée Lauder and L'Oréal, for example, would be vegan except for the fact they sell in China. As mentioned China has a law that requires all beauty products to be tested on animals before they are used on humans. 
Until Estée Lauder pulls all their products from China. Or China decides to change its testing all beauty products on animals policy. I encourage you to boycott Estée Lauder. Until their 2023 pledge is actioned, you can read about it here. 
Future focus by Estee Lauder on more natural and organic ingredients would be good to see. Obviously the author has a deep love of Estée Lauder and has high hopes of returning to using their products.
All this is information is intended as reassurance that if I swapped from this market leader to a natural, organic and vegan alternative then the benchmark for alternative mascaras is high.

The following 100% natural, organic and vegan mascaras work just a well as those that aren't. 

I remember having sore stinging eyes one day and that was the moment that triggered me to wonder what was in my mascara? Sure it was me rubbing my eyes but it made me question the product.
Once you start to think twice it can be hard to go back.
If you haven't got to the thinking twice about your beauty products ingredients then maybe its time to ponder. If I could swap from the market leader beauty products to a 100% natural, organic and vegan alternative you can too.
There is without a doubt going to be many ingredients that are a challenge to pronounce let alone know what they are and whether they are harmful, toxic or safe for your skin. Copy/paste and add any ingredients into google.
Understanding vegan beauty brands means knowing your ingredients but also understanding what makes beauty brands vegan or not.

Any beauty product that is sold in mainland China is required by law to be tested on animals before sold in stores.

About Vegan Mascara

The best mascara is hands down Estee Lauder Double wear zero smudge lengthening mascara. Estée Lauder is NOT cruelty-free or vegan. Any beauty brand that sells in mainland China is required by law to be tested on animals before sold in stores.
It should be noted that throughout the years, Estee Lauder has acquired 6 cruelty-free brands: Aveda, Becca Cosmetics, Bumble and Bumble, Le Labo, Smashbox, and Too Faced. These 6 brands are not sold in China and are not required to be tested on animals. These 6 brands are in fact, certified cruelty-free by PETA.
Estée Lauder Expands Commitment to Cruelty-Free Testing. The skincare and cosmetics manufacturer is working to ban animal testing across the globe. On June 20, Estée Lauder announced it was expanding its partnership with the Humane Society International and forging a new alliance with Cruelty-Free International.
Estée Lauder does NOT test on animal themselves but do agree to be sold in China.
Other big beauty brands that are NOT vegan and sold in China; Nars, L'oreal, MAC, Benefit, Lancôme, Maybelline, Revlon, Clinique, Chanel, MaxFactor, Sephora (sadly their home brand), Dior, Shu Uemura.
Worth knowing CoverGirl has stopped selling in China recently and are now vegan.

Mascara and Modern Beauty

Pre natural organic vegan-friendly mascara days my all-time favourite like stated was Estée Lauder - Double wear zero smudge lengthening mascara. I am mentioning this as it is the benchmark to which I search (and found) a 100% natural, organic and vegan alternative.

What's in Estée Lauder - Double wear zero smudge lengthening mascara?

 NOT Vegan, NOT Organic, NOT Natural - But works (stay tuned for Yes to all and works)
Water\Aqua\Eau; Acrylates/Ethylhexyl Acrylate Copolymer; Silica; Beeswax\Cera Alba\Cire D?Abeille; Stearic Acid; Alcohol Denat.; Copernicia Cerifera (Carnauba) Wax\Cera Carnauba\Cire De Carnauba; Kaolin; Polyvinyl Acetate; Bentonite; Tromethamine; Glyceryl Stearate; Hexylene Glycol; Ammonium Acrylates Copolymer; Camellia Sinensis (Green Tea) Leaf Extract; Macadamia Integrifolia Seed Oil; Dimethicone; Cholesterol; Ethylhexylglycerin; Glycerin; Simethicone; Panthenol; Acrylates/Hydroxyesters Acrylates Copolymer; Ammonium Acryloyldimethyltaurate/Beheneth-25 Methacrylate Crosspolymer; Ammonium Hydroxide; Laureth-21; Disodium Laureth Sulfosuccinate; Sodium Lauryl Sulfate; Butylene Glycol; Caprylyl Glycol; Sucrose Distearate; Peg-100 Stearate; Isostearic Acid; Polyvinyl Alcohol; Disodium Edta; Polyaminopropyl Biguanide; Potassium Sorbate; Phenoxyethanol; [+/- Mica; Titanium Dioxide (Ci 77891); Iron Oxides (Ci 77491, Ci 77492, Ci 77499); Bismuth Oxychloride (Ci 77163); Blue 1 (Ci 42090); Blue 1 Lake (Ci 42090); Carmine (Ci 75470); Chromium Hydroxide Green (Ci 77289); Chromium Oxide Greens (Ci 77288); Ferric Ferrocyanide (Ci 77510); Manganese Violet (Ci 77742); Ultramarines (Ci 77007); Yellow 5 (Ci 19140); Yellow 5 Lake (Ci 19140)]

Can big-name beauty brands like Estée Lauder create the same quality products, 100% natural, organic and vegan?

Yes, I hope so but for now... there are better alternatives.


Best Performing Green Beauty Mascara Brands

100% Natural Organic Ingredients 

Kjaer Weis - Volumizing mascara

Kjaer Weis - Volumizing mascara

Click here to SHOP | Kjaer Weis - Volumizing mascara
NO - Vegan (no animal cruelty products contains beeswax)
YES - Organic, YES - Natural
Kjaer Weis does not sell in China. They are not vegan however has some products contain certified organic Cera Alba (Beeswax). The use of beeswax is an animal byproduct so they can not carry the vegan symbol.
Some beeswax ethics; you must choose certificated organic. Some beekeepers clip off the queen bee's wings so she can't leave the hive. To be certified organic beekeepers have a long list of requirements which include care, the welfare of the bees, hives, chemicals etc. Please Google your country/state this is Australia's certified beekeeper requirements.
This is a very high performing mascara.
Aqua, Oryza Sativa (Rice) Flour, Lavandula Angustifolia (Lavander) Water, Mica, Ricinus Communis (Castor) Seed Oil, Cetyl Babassuate, Theobroma Grandiflorum Seed Butter, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba)Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Caprylate, Pullulan, Hydrolyzed Chestnut Extract, Chondrus Crispus (Carragenan) Extract, SodiumHyaluronate, Silver Oxide, Diamond Powder, Rosa Damascena Flower Oil, Rosmarinus Officinalis (Rosemary) Extract, Canola Oil, Citric Acid, Geraniol, Citronellol, Eugenol, Linalool, Farnesol, Citral 
Click here to SHOP | Kjaer Weis - Volumizing mascara

RMS Beauty - Volumizing mascara 

RMS Beauty - Volumizing mascara

Click here to SHOP | RMS Beauty - Volumizing Mascara
NO - Vegan (no animal cruelty product contains beeswax) 
YES - Organic, YES - Natural
RMS Beauty does not sell in China. They are not vegan however has some products contain certified organic beeswax (see above comment). 
Another outstanding performing mascara I discovered in my quest for 100% natural and organic. But like stated not the trifecta of including vegan.
Water (Aqua), *Cera Alba (Beeswax), CI 77499 (Iron Oxides), Glycerin, *Copernicia Cerifera (Carnauba) Wax, Stearic Acid, *Triticum Vulgare (Wheat) Starch, Glyceryl Stearate, *Prunus Amygdalus Dulcis (Sweet Almond) Oil, *Butyrospermum Parkii (Shea Butter) Fruit, Tocopherol, Helianthus Annus (Sunflower) Seed Oil, Xanthan Gum, Potassium Hydroxide, Benzyl Alcohol, Dehydroacetic Acid, Limonene, Geranoil, Parfum (Natural Fragrance)
Click here to SHOP | RMS Beauty - Volumizing Mascara 

The following companies are 100% natural, organic and vegan, animal cruelty-free.

Meaning that their products and ingredients are never tested on animals at any point of production. They do not sell in China. 

Vegan Mascaras

100% Natural Organic Ingredients

You deserve the best quality and products that are cruelty-free.

Contain only natural and organic ingredients.

Compare these ingredients with above!

Dusk By Adele Vegan Palm Oil Free Mascara

Dusk By Adele Vegan - Palm Oil Free Mascara - Black

Click here to SHOP | Dusk By Adele Vegan
This is the current one I am using that lives in my beauty cabinet.
7.5ml / Water (Aqua), *Chamomile Hydrosol (Matricaria Recutita), *Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Mica (CI 77019), *Coffea Arabica (Coffee Powder), *Oryza Sativa (Rice) Powder, *Helianthus Annuus (Sunflower) Seed Oil,  Lecithin, Tocopherol (Vitamin E), *Origanum Vulgare Leaf Extract, Thymus Vulgaris Extract, *Cinnamomum Zeylanicum Bark Extract, *Rosmarinus Officinalis Flower Extract, *Hydrastis Canadensis Root Extract *Citrus Medica Limonum (Lemon) Peel Extract, Vanilla Planifolia, [+/- May Contain]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 7749, CI 77492). (*Certified Organic)
Click here to SHOP | Dusk By Adele Vegan

Nui Natural - Vegan Mascara - Pango (Black)

Nui Natural - Vegan Mascara - Pango (Black)

Click here to SHOP | Nui Natural - Vegan Mascara
Thinking of trying this next but very happy with above. I like to try beauty products!
Aqua (Water), Zea Mays Starch (Corn Starch) *, Chamomilla Recutita (Chamomile) Flower Extract *, Coffea Arabica (coffee) Seed Oil *, Lecithin * °, Copernicia Cerifera (Carnauba) Wax, Oryza Sativa (Rice) Powder *, Helianthus Annuus (Sunflower) Seed Oil *, Tocopherol (Vitamin E), Vitis Vinifera (Grape) Seed Oil, Vanilla Planifolia (Vanilla) Fruit Extract *, Origanum Vulgare (Oregano) Leaf Extract *, Thymus Vulgaris (Thyme) Extract *, Rosmarinus Officinalis (Rosemary) Flower Extract *, Cinnamomum Zeylancum (Cinnamon) Bark Extract *, Vanillin **, Cinnamal **, Hydrastis Canadensis (Goldenseal) Root Extract *, Citrus Lemon Peel Extract *, Linalool **, Limonene **, Geraniol **. May contain: Titanium Dioxide (CI 77891), CI 77499 (Iron (II, III) oxide), CI 77491 (Iron (III) oxide), Mica (Mica). * from certified organic cultivation ** natural constituent of essential oils ° on peat base
Click here to SHOP | Nui Natural - Vegan Mascara


The top 10 Beauty Products Toxins to Avoid

  • Parabens - Mould and bacteria stopping additive which contains estrogen. Too much estrogen can increase the risk of breast cancer.
  • Synthetic colours - FD&C C&D F is food and D drugs and cosmetics. A known skin irritant.
  • Fragrance - a way for brands to protect their formulas. An unknown content which is a concern when you stop and think about it.
  • Phthalates - can lead to cancer, birth defects. 
  • Triclosan - used as an antiseptic in soaps, body washes, hand sanitizers and toothpaste. Many of the products containing Triclosan may also contain chemical preservatives, artificial fragrances, sulphates and skin-stripping detergents which can cause other health problems too.
  • Sodium Lauryl Sulphate (SLS) / Sodium Laureth Sulphate (SLES) - Know irritant and issues longterm. SLES may also be contaminated with a substance called 1,4-dioxane, which is known to cause cancer in laboratory animals. This contamination occurs during the manufacturing process.
  • Formaldehyde - aside from ALS risk or other nervous system consequences, formaldehyde is a respiratory irritant that causes chest pain, shortness of breath, coughing, and nose and throat irritation. It can also cause cancer and has been linked to an increased risk of asthma and allergies in kids.
  • Toluene - a highly flammable liquid and it can cause mild damage to the skin and the eyes. Can produce dangerous fumes which can cause nausea, headaches, unconsciousness, and even death if inhaled.

Some articles related to dangerous beauty ingredients: - Dangerous beauty top 5 contaminates - Dangerous beauty products


We are so lucky to have dedicated 100% natural, certified organic, vegan, toxin-free, palm-oil free advocates that are pioneering, creating and distributing alternative beauty products.
Enjoy wearing make-up, it is a confidence boost, empowering and fun.
Touch base with any feedback on social media or via email.
XO, Harper

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