Capsule Wardrobe Denim: Jeans Review - Fashion Made to Last

Sustainable everyday living - made simple and stylish

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Capsule Wardrobe Denim

Buy good quality jeans and they will last a very long time. Reducing wardrobe waste is one big way you can help look after the planet.
Investing in key fashion essentials that will withstand the test of time helps you create a personal style that shines. 
A capsule wardrobe is how you can do this! Find out more about creating your own capsule wardrobe click this link now.
"When you buy and use less stuff, you are more satisfied with what you have." -

Denim Jeans Review:
imogene + willie

Jeans Review: imogene + willie - Capsule Wardrobe Denim

Brand truth and transparency

Why I am quite obsessed with the blue jeans brand, imogene + willie (and they are NOT an affiliate!)
OwnMuse is and always be an editorial directed website. No clunky ads taking up space!
When I write the OwnMuse team is swooning over their slim-fit jeans, high-rise jeans and selvage blue jeans by the sustainable and ethical fashion label imogene + willie. 

imogene + willie - Capsule wardrobe jeans: Denim made to last

Jeans Review: Capsule Wardrobe Denim Made To Last

Jeans Review: Capsule Wardrobe Denim Made To Last

Most women own some essential wardrobe items made from denim. Denim can be known for its long-wearing aesthetic, though buying good quality denim is important to get longevity from your blue, black or white jeans.
Jeans are an investment, make sure the denim you buy is sourced from sustainable origins. This is better for your bank account and better for the environment. The best jeans are the ones that get better with age, feel sensational against your body, looking equally impressive, and are made from reliable denim.

Who are imogene + willie

imogene + willie are a fashion label with heart and soul. Before creating imogene + willie founders Matt and Carrie Eddmenson experienced the devastating loss of a family business. From the ashes new things come, with passion, dedication and creative they lead with their intuition. In the sound knowing when something is right, imogene + willie was born and has grown from strength to strength with firm morals in ethicals and sustainability focus and foremost.
An American-based jeans and apparel brand, producing fashion essentials you actually need, that is key fashion staples and basics that are made to last and be loved. #nofastfashion
"Over the years, i remember a few specific moments where matt and I realized, even without knowing it at the time, that we would create something together." - Carrie Eddmenson, imogene + willie founder

imogene + willie - Capsule wardrobe jeans: Denim made to last

What are Sustainable Jeans?

Most jeans if not all are vegan friendly, they do not use animal by-products or harm animals during manufacturing and processing. But many jeans are not ethical or sustainably made.
Sandblasting is the most un-sustainable part of jeans manufacturing, which gives jeans the distressed and worn out appearance. Sandblasting uses silica dust particles and is harmful to human lungs, making for harmful conditions.

Sustainability: imogene + willie 

All imogene + willie manufacturing and processing is sustainable and ethical, they use e3 sustainable cotton. Having recently partners with textile maker Vidalia Mills, they are true pioneers of sustainable denim.
What is e3 cotton?
"e3™ is BASF CropScience's more sustainable cotton option. It is grown in the U.S.A. with care by cotton producers striving to improve their sustainability in production of the highest-quality upland cotton for apparel and home furnishings." -

Ethics: imogene + willie

"We wanted to make something that would last.
We wanted to make things in the USA.
We wanted to create a space to share.
We wanted to build community.
We just simply wanted to sew a good jean for both men and women that fit perfectly."


imogene + willie - Capsule wardrobe jeans: Denim made to last

A Perfectly Fitting Jean...

Will imogene + willie fit me?

In theory according to their goals, yes. imogene + willie clear label themselves as making perfect jeans for imperfect bodies. 
Early childhood memories of stained blue and black hands, from blue and black denim jeans are the backbone of understanding the manufacturing processed. Substance experience with cuts and styles of jeans required for producing a superior denim product. Equally fundamental and comprehensive knowledge of denim jeans history and the style that fit most flattering for both men and women are paramount to a superior product. 

Plus and petite size denim jeans?

Yes and no. The off-the-shelf size ranges are:
23 - waist 24"- 25½" hips 33½ - USA OO or USA UK 4  
36 - 34 - 37½"-39½"48"-49" - USA 20 or UK 24
imogene + willie offers to alter each pair per our customer's needs, from size, fit and hem.
Whilst their range is not inclusive of all sizes of women on the planet, the key factor resides in their commitment to sustainability and not over production of product. Fashion sustainability means maintaining demand and not over supplying. 
They do offer a fairly broad range of sizes compared to many jeans brands. I feel the size range is accomodating for the beautiful range of body shapes of most women. Though it can be a criticism that they don't offer a complete plus size range, they do not market them as a plus size brand. Plus size is normal considered USA 18 onwards and they do offer at USA 18 and USA 20.
Having said this, if imogene + willie don't have the required size for you contact them - they care and ask customers too in various places on their website to reach out - so please do.

Blue Jeans: The iconic first product

A truly flattering cut
Back tracking to the first iconic blue jeans produced in 2009, 'The Imogene' blue denim jeans were the first created. Highly flattering and aesthetically pleasing, they expressed a "simple, honest, and effortlessly feminine, 'The Imogene' was named after carrie’s grandmother."
'The Imogene' were blue jeans, mid-rise, with a stovepipe leg, blue jeans.
Matt and Carrie Eddmenson's extensive knowledge of denim history was evident in the attention to detail. They showcased a 1940's shifted back pocket and a 1970's feminine cut. A homage and celebration  of the female body and feminine aesthetic. 

Jeans Review: Capsule Wardrobe Denim Made To Last - OwnMuse 

Denim is a fashion staple in women's wardrobes across the globe. It’s simple, versatile, and when you buy well is made to last the test of time. For these reasons jeans are a wardrobe essential in your capsule wardrobe.


imogene + willie - Capsule wardrobe jeans: Denim made to last

Q&A Denim Jeans
How do I take care my jeans?

How do I wash denim jeans?

Denim jeans are made from cotton and should be washed according with other natural materials care and laundering. That is with care, natural detergent and water. You can use a specific denim wash detergent, make sure it is made from natural oils and is made to deodorise.
Method One: The Tub (Hand washing)
NB: When jeans are new blue and black jeans will leave reside colour on the inside of your tub. This can be removed with baking soda, vinegar and a scrubbing brush.
1. Fill your tub with mildly warm water, add natural washing detergent and swirl around to mix contents.
2. Submerge your jeans (inside out) in the tub and swirl around.
3. Leave for 10-15 minutes to soak
4. Rinse well and wring out excess water. Hang to dry in a well ventilated area out of direct sunlight. The jeans will leave a puddle, you can hang over the shower for a little while until they drain excess water.
Method Two: The Machine 
1. Turn your jeans inside out. The seams will protect the shape and this also helps protect the colour in your blue and black denim jeans.
2. Cold wash is best, use a delicate or denim machine cycle.
3. Add natural detergent, you can use a denim specific detergent make sure its all natural, chemicals destroy cotton fibres and cause wear and tear.
4. It is best to remove jeans as soon as washed the longer they are left creases set in. When creases a created on denim it can result in white streaks across blue and black jeans - not ideal. 
5. Hand to dry or tumble dry - a low or no heat is the best setting.

Should I use a fabric softener to wash my jeans?

No, do not use standard fabric softeners to wash your jeans. If you do want softer jeans use washing soda, yes your grandmother would have used this! Ordinary fabric softeners destroy the natural fibres of natural materials like cotton, creating holes and thinning the denim.

How often should I wash my jeans?

This is a personal one. Jeans get messy especially by no fault of your own if you are around children, outdoors or in a kitchen.
Washing your jeans as little as needed, is the best approach. If they have dirt that can't be wiped off or smell - wash them. Be careful and respectful of natural fibres. 
Machine setting - set to delicate wash cycle or use a denim setting if you have one
Detergents - use eco and natural washing liquid or powder, free from chemicals.
Water temperature - cold wash or warm, not hot
Inside out - turn denim inside out as this will help keep its form and retain colour. The stitching of the jeans is best on the outside during washing to keep jeans in shape. This also stops too much of the colour being washed away.

How can I stop my jeans wearing out?

Everyday wear and tear is normal, when jeans rub in places then they wear. You will notice you have a distinct place of wear on your jeans that is most likely different to your best friend. 
Stay on top of maintenance and repair any damage. Due to the natural cotton used to make jeans, it can rip easily, so to stopping it in its tracks will help your jeans to last longer.
Make sure to use the right detergents that is natural and check washing settings. Treat your jeans well and they will last longer.


imogene + willie - Capsule wardrobe jeans: Denim made to last 

Repair Service

All imogene + willie is able to be repaired within a year of normal wear.
But what then? 
1. Repairs can still be serviced by imogene + willie even after a year. Though for a small service fee, which I feel is fair enough.
Why don't more jeans brands offer a similar service? I would much prefer to have my jeans repaired by the same people who made them. More details about repairing your jeans by imogene + willie.
2. DIY repairs - OwnMuse has a Pinterest - Repair and Mending board please have a look.
Not so handy with the needle and thread?
3. Google a local 'seamstress' and/or 'garment repairs'. There are experts who can fix just about any clothing item. It's important to reach out to your community and support peoples diverse skills.
Keep clothing out of landfills and repair and mend when ever possible.
Creating a sustainable life and style is not easy, it takes mindful conscious commitment to what we buy and who has made it.
Every little thing we do matters, together we make a big ecological difference.
Harper and The OwnMuse Team

This post may contain affiliate links. Please see the disclosure for more information.

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